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Live Event Production & Artist Management

Lou Rochdi

Tour Highlights

Venue Level: Arenas

Travel Party Size: 50 to 55

Relevant shows: O2 Arena London

Thirty Seconds To Mars

April 2024 - October 2024

Production Coordinator

Venue Level: Theaters to Arenas

Travel Party Size: 18 to 72

Relevant shows: Coachella, Madison Square Garden, Laneway Festival, 3 SEA Tours 

Joji

March 2022 - December 2023

Production Coordinator

Venue Level: Festivals & Clubs 

Travel Party Size: 2 to 8

Relevant shows: Head In The Clouds Jakarta, Manila & Los Angeles, US tour w/ Lyn Lapid

Stephanie Poetri

August 2022 - September 2023

Tour & Production Manager

I've handled intricate visas such as US O1/O2s and Chinese Z visas, overseeing immigration processes for various Asian countries, Australia, and New Zealand. Rest assured, I can manage cases involving members with unique backgrounds.

Immigration

Adaptability is crucial when working with diverse budgets. I enjoy utilizing cost-saving measures, such as sharing crews and backline equipment with other artists at festivals.

Optimizing Production Costs

I'm all about making Google Sheets work for you. Need a formula that should exist but doesn't? I'll code it. No budget, settlement, or account sheet intimidates me — I'll persist until every line adds up.

Google Sheet Nerd

From flight cancellations to on-the-road rerouting and missing backline in foreign countries, I've navigated various emergencies. I truly enjoy tackling unexpected challenges.

Emergency Problem Solving 

Skills

Industry Awards 

Master Tour Awards 
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Year: 2025

Category: Global Reach Award 

Winner

Production Futures Breakthrough Talent Awards
BTA24

Year: 2024

Category: Touring Production Newcomer 2024

Winner

Women In Live Music Awards
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Year: 2024

Category: Best Production Coordinator

Shortlist / Nomination Only

Live Production Summit Pinnacle Awards

Year: 2024

Category: Best Production Coordinator

Shortlist / Nomination Only

Contact me

  • Instagram
  • LinkedIn

Fun Facts 

  • ‘Under the sun!’ I was born and raised in Reunion Island, a French territory located off the coast of Madagascar.

  • ... I would be an aerospace engineer. I’m fascinated by space. In high scool, I took online MIT physics classes and interned in science museums during summer breaks where I taught kids and teens about the Apollo missions and life in outer space. To this day, space stays a passion of mine.

  • I started to take film photos on my very first tour as a way to capture memories. Out of respect for the artist and the band, I focused on capturing photos of the crew. To this day, my photos can be found on the profile pics of a lot of crew's socials. 

  • Education and sharing knowledge are really important to me. In 2020, I founded a 501c3 non-profit organization to make learning about the music industry more accessible for all. Feel free to follow Gen Admission on socials.

Who am I? 

Hi there! 👋 I'm Lou, a roadie at-heart, turned artist manager.

My journey began in 2022, thrown into a last-minute Production Coordinator role. From there, I dove headfirst into the world of touring—managing teams of up to 72 across festivals, theaters, and arenas worldwide, and tackling everything from visa hurdles to flight and show cancellations.

Along the way, I soaked up everything I could about production—audio, playback, lighting, rigging—and fell in love with the process of bringing creative visions to life. In late 2024, I transitioned into artist management, and I'm so excited to build from my touring experiences and explore new challenges.

Always happy to connect, especially with those just starting out. 🎶

Aside from North America and Europe, I've toured the Asian continent pretty extensively:

  • Philippines 3x times,

  • Malaysia 2x times,

  • Thailand 3x times,

  • Indonesia 2x times,

  • Taiwan,

  • Hong-Kong,

  • Singapore,

  • Uzbekistan, 

  • Kazakhstan, 

  • Azerbaijan.

Countries I've toured 

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Conversations

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